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Videography
What is videography?
The art of capturing videos using a camera with the intention of eliciting a desired action or feeling from viewers.
Simply Stated
Videography is the best method to convince an audience to take an action or to understand something.
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Types of Videography
Video for Social Media
Video allows you to be concise and capture viewers interest in the first few seconds.
Click below to see why you should incorporate videography into your social media strategy!
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Recommended Types of Video for Social Media
60 Seconds
Your videos should be no more than 60 seconds in length, as that is the upper limit for what the platform will support.
60-120 Seconds
Your videos should be no more than two minutes in length. Multiple studies have shown that for most videos, engagement tends to fall off sharply after the two-minute mark.
30 Seconds
Your videos should be no more than 30 seconds in length, since Twitter currently has a 30-second limit for video content.
YouTube
120 Seconds
For optimal engagement, keep your videos around the two-minute mark.
6-15 Seconds
Shorter videos typically perform better on the platform, and from a strategic standpoint, it’s also a good idea to leave your viewers wanting more.