What is search engine optimization?
The practice of increasing the quantity and quality of traffic to a website through organic search engine results.
SEO helps you get a leg up on your competitors across search engines!
Why You Should Care!
The more useful you can be, the more likely someone is to think of you and reach out when they're ready to buy. You can also gain brand awareness and trust simply by showing up in search results – even if people don't click through to your website.
Of web traffic comes from search engines.
Of all searches on Google are local.
Of "near me" searches result in a store visit
Of consumers read reviews for local businesses
Of consumers won't use a business that has fewer than 4 stars
Of online experiences begin with a search engine.
Of consumers rely on the internet to find a local business.
Increase in "near me" type searches in the last 2 years
Of consumers say reviews influence their buying decision
Of mobile searchers are more likely to contact a local business with a mobile-friendly site
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