Social Media Management
What is it and Why is it Needed?
Created By: Natalie Wiegers, SEO Analyst Published: November 8, 2022
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What is Social Media Management?
It is the process of creating, publishing, promoting, and managing content across social media channels.
Social media is more than just posting pictures. Strategizing the posting, picture, and caption will help relate and sell to potential and current customers.
Why Is It Needed?
Social Media is vital for a business in the internet-ruled world today. Media such as Facebook and Instagram will increase your business's brand awareness and ROI and create brand loyalty.
Postings on media can show what your business does, what products/services there are to offer, participation in the local community, and announcements of new services, products, and other business elements.
Builds Awareness
Brand awareness for your business is the foundation for growth. By scheduled postings on media, the business makes itself recognized by current and potential customers on new arrivals, discounts, and more. Building awareness of your brand builds creditability.
“75% of internet users use social media to research brands.” -Maryam Mohsin, oberlo
Increase in Sales
As mentioned, posting discounts and deals will cause customers who are constantly scrolling through their phones to take a visit to your business’ page. Postings of products and services with a catchy caption will cause the customer to become interested and make a purchase.
This is cost-free to do and will increase your website traffic.
Increase in Web Traffic
Every business has a website for the customer to find and navigate. Including a link to your site in the postings or bio will allow the customer to easily find and examine products and/or services your business offers.
An increase in web traffic allows a higher search volume; meaning, being in the top results in Google which allows easy access for customers.
Customer Loyalty
Customer loyalty is very important in maintaining a business that provides care and thought for each customer. Relating to customers allows comfortability, familiarity, and creditability to be associated with the business.
With loyal customers, monthly purchases or hired services will occur.
"When customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand and 76% will buy from them over a competitor." - Sprout Social
Social Media
There are numerous amounts of social media platforms a business can get involved in. However, it is important to note that the business must stay consistent in the platform/s chosen.
Facebook has maintained a consistent spot at the top of the active user list. Therefore, a business starting in the social media management terrain would find Facebook a great starting point. Other platforms include Instagram, Twitter, YouTube, and more.
Strategize the Postings
The postings on media must be strategized and scheduled. The content of the post should be visually pleasing and full of information related to the business and the photo or video.
Scheduled posts are important to receive user engagement. Each social media has different forms of posts as well as the time and days to post online. Posting at least once a day keeps the business visible and maintains user engagement.
“73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business." - Maryam Mohsin, oberlo
What is a Social Media Manager?
Overwhelmed with social media responsibilities?
A social media manager can maintain all these tasks and problems for your business. This person is a skilled social media marketing, advertising, and management professional. They help achieve goals for a business, such as increasing the follower count and revenue through the media.
A social media manager can work as a consultant, in-house employee, or team member at a social media agency. Their only focus is posting and engaging with the business’ audience through likes and comments.