Updated: Oct 30
Imagine this, a potential customer, let’s call them Jeff, Google’s your name and the address listed on the right side of the page is incorrect. Jeff drives to the listed location only to find that you are not there. This potential customer just became a frustrated and disappointed person, and will blame this error on you, as they wrongly assume that you are an unreliable business that they cannot trust.
Don't Frustrate Your Potential Customers
Inaccurate business information can lead to frustrated customers and lost sales. In today's digital age, ensuring that your business's information is accurate is more critical than ever. Fortunately, Google Business Profile provides a free and user-friendly way for businesses to manage their online presence, including Google Maps and Google Search. Any business owner can use this tool to improve their online visibility, attract more customers, and increase their online traffic.
In this blog post, we will explore five simple ways, that will all take 15 minutes or less, to optimize your Google Business Profile listing to ensure that your business's information is accurate and easily accessible to potential customers.
1. Verify and complete your Google Business Profile
The first step to optimizing your Google Business Profile listing is to verify and complete your profile. Start by verifying your business listing and ensuring that all the information is accurate and up-to-date. Add your business hours, website link, phone number, and other essential information to your profile. This will help your customers find your business easily on Google Maps and increase your online visibility.
2. Add photos and videos to your Google Business Profile listing
Everyone loves beautiful visuals so they know what to expect before they show up to your store. Add some high-quality photos and videos that showcase your products, services, and business premises. This step will also help to build trust and credibility with your customers. The more visual your listing is, the more likely customers will be to engage with your business.
3. Encourage customers to leave reviews
Customer reviews are critical for online reputation and local SEO. Encourage your customers to leave reviews on your Google Business Profile listing. Make it easy for them by providing the link to your listing on your website, email signature, or social media profiles. Positive reviews can help to boost your online visibility and attract more customers to your business. Don’t be afraid to offer specials, discounts, or coupons in exchange for reviews. Remember, reviews are a critical investment into your business as they add credibility to your products or services.
4. Use Google Business Profile posts
Google Business Profile posts are a great way to promote your business, products, and services. Use them to showcase your latest offers, events, or news. Keep your posts short, engaging, and visually appealing. Remember to add a call-to-action to encourage customers to take action. This step can help to increase engagement and drive more traffic to your website.
5. Monitor and respond to reviews
Monitoring and responding to customer reviews can help to build trust and improve customer engagement. Respond promptly and professionally to both positive and negative reviews. This step will show your customers that you value their feedback and are committed to providing excellent customer service. Responding to reviews can also help to improve your online reputation and attract more customers to your business. If you receive negative reviews, respond as soon as you can with an empathetic statement and promise to rectify the situation. If other people see you respond to the concerns of your current customers, they will feel more secure in doing business with you.
Conclusion About Google Business Profile
Optimizing your Google Business Profile listing is a quick and easy way to increase your online traffic and attract more customers to your business. Taking 15 minutes or less on each of these steps will make your company look more professional and trustworthy not just with customers, but with Google themselves. By verifying and completing your profile, adding photos and videos, encouraging customer reviews, using Google Business Profile posts, and monitoring and responding to reviews, you can achieve marketing mastery with your Google Business Profile listing. Implement these simple steps today and watch your online traffic soar!
If you’re thinking you aren’t confident enough to handle this or just simply don’t have time, don’t worry. Appalachian Marketing and Media (AMM), based in Portsmouth, Ohio is one of the leading marketing firms in website development, social media marketing, SEO, and videography and we can help you! AMM aims to help businesses grow through their marketing efforts and knowledge and we would love to help you grow too! Find out more or book a consultation at appmktmedia.com.