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Date
Month
Day
Year

True/False Section

A website should be treated like a 24/7 digital front door that helps people find information and take action.
True
False
Traffic sources tell you which pages people viewed the most.
True
False
A high-traffic page should usually be improved, not ignored.
True
False
A “bounce” always means something is wrong with the page.
True
False
Comparing this month’s traffic to last month’s traffic is a better practice than looking at just one day.
True
False
Direct traffic usually means someone typed in your URL or used a bookmark.
True
False
A small local organization with 400 visits in a month could still be successful if those visits are from the right people taking the right actions.
True
False
Analytics can tell you exactly who visited your site, with names and personal info.
True
False
Seasonality (busy vs slow times of year) can affect your traffic, so you should compare similar time periods
True
False
Which of the following is the BEST first question to ask before looking at analytics?
What is our bounce rate?
How many people visited the site last year?
What do we want people to do on our website?
How many pages do we have?
Which report in Google Analytics tells you how people found your website?
Behavior / Pages and Screens
Acquisition / Traffic
Conversions
Real Time
Which of these is an example of a “conversion” for a service-based or nonprofit website?
Someone visits the homepage
Someone scrolls halfway down a page
Someone fills out the contact/donate/register form
Someone changes the language settings
If most of your visitors are on mobile devices, what is the BEST next step?
Turn off mobile
Redesign for mobile first and check that forms/buttons work
Only post on desktop
Ignore it - it doesn’t matter
Which of the following is not a common job of a website?
Inform people
Get people to take action
Reduce phone calls
Repair your computer
If Google (organic search) is sending you the most traffic, what does that tell you?
You should stop posting on social media
People are finding you by searching, so SEO/content might be worth investing in
Your website is broken
Your domain is expired
Which of these is the BEST monthly review flow?
Change the whole site every month
Check traffic, top pages, sources, and actions, then make 1 improvement
Only look at social media likes
Only look at conversions
If you see that your Contact page is your most visited page, what does that suggest?
People are confused
People want to contact you, so make sure that page is clear and easy
You should delete it
Analytics is wrong
Which of these is the best way to describe web analytics to a non-technical person?
A programming language
A tool for spying on people
A way to see how people use your website so you can improve it
A social media scheduler
You notice that social media sends very little traffic, but Google sends a lot. What’s a smart decision?
Stop checking analytics
Only post memes
Put more effort into the channel that’s already working (search/content), and improve how you link from social
Turn the website off
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